TY  - BOOK
AU  - Cheverton, Peter.
TI  - Key marketing skills: strategies, tools, and techniques for marketing success 
SN  - 9780749445652
AV  - 658.8 CHE
U1  - 658.8 
PY  - 2004///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
UR  -  http://10.10.1.6/eresource1/Marketing/KeyMarketingSkills8044.zip 
ER  -