TY  - BOOK
AU  - Callingham, Martin.
TI  - Market intelligence: how and why organizations use market research 
SN  - 9780749443184
AV  - 658.83 CAL
U1  - 658.83 
PY  - 2004///
CY  - London ; , Sterling, Va.
PB  - Kogan Page
KW  - Marketing research
N1  - Includes bibliographical references and index; Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct
ER  -