Anholt, Simon.

Brand new justice : how branding places and products can help the developing world / Simon Anholt. - Boston, MA : Butterworth-Heinemann, 2005. - 173 p. ; 24 cm.

Includes bibliographical references and index.

0750666008


Brand name products.
Branding (Marketing)
Export marketing.
Export marketing -- Social aspects.
Brand name products -- Developing countries.

658.827 / ANH

658.827 / ANH [ Shelf 69 ]