TY  - BOOK
AU  - De Chernatony, L. 
AU  - McDonald, Malcolm.
TI  - Creating powerful brands in consumer, service and industrial markets
SN  - 0750659807
AV  - 658.827 CHE
U1  - 658.827 
PY  - 2003///
CY  - Oxford ; , Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Brand name products
KW  -  Planning
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/fy0601/2005357186.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html
ER  -