De Chernatony, L.  <br/><br/>
Creating powerful brands in consumer, service and industrial markets / 
Leslie de Chernatony and Malcolm McDonald. 
 - 3rd ed. 
 - Oxford ;   Burlington, MA :  Elsevier/Butterworth-Heinemann,  c2003. 
 - xvii, 467 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750659807 8131204359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Planning.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>658.827  / CHE 
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE [ Shelf 69 ]