TY  - BOOK
AU  - Cohen, Marshal.
TI  - Why customers do what they do: who they are, why they buy, and how you can anticipate their every move 
SN  - 0071460365
AV  - 658.8342 COH
U1  - 658.8342 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
N1  - Includes index; Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations
UR  -  http://www.loc.gov/catdir/toc/fy0614/2006297414.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
ER  -