Cohen, Marshal. <br/><br/>
Why customers do what they do :  who they are, why they buy, and how you can anticipate their every move / 
Marshal Cohen. 
 - New York :  McGraw-Hill,  c2006. 
 - vii, 184 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations. 
<br/><br/><label>ISBN: </label>0071460365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>658.8342  / COH 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / COH [ Shelf 70 ]