TY  - BOOK
AU  - Harris, Godfrey, 
TI  - The hottest ideas in word of mouth advertising: what works, what doesn't, what's fake, and why 
SN  - 9788176499651
AV  - 659.133 HAR
U1  - 659.133 
PY  - 2004///
CY  - Los Angeles, Calif.
PB  - Americas Group
KW  - Word-of-mouth advertising
N1  - Includes bibliographical references and index
ER  -