Harris, Godfrey,    1937- <br/><br/>
The hottest ideas in word of mouth advertising :  what works, what doesn't, what's fake, and why / 
Godfrey Harris. 
 - 1st ed. 
 - Los Angeles, Calif. :  Americas Group,  c2004. 
 - 260 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788176499651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.
<br/><br/><label>LC Class. No.: </label>659.133  / HAR 
<br/><br/><label>Dewey Class. No.: </label>659.133  / HAR [ Shelf 72 ]