TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Essentials of marketing research
SN  - 9780324320879 (pbk.)
AV  - 658.83 ZIK
U1  - 658.83 
PY  - 2007///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Includes bibliographical references (p. 405-410) and index
ER  -