Strategic research and political communications for NGOs : initiating policy change / Accenture-Stiftung Germany, School of Communication Management, International University in Germany, Bruchsal, The Banyan. - Thousand Oaks : SAGE Publications, 2009. - 178p. 24cm.

Includes bibliographical references.

NGOs on the agenda-profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change.

9788132101208 (paper back)


Non-governmental organizations.
Strategic planning.
Social advocacy.


Bruchsal (Germany)

659.2 / ACC

659.2 / ACC [ Shelf 72 ]