Strategic research and political communications for NGOs : initiating policy change /
Accenture-Stiftung Germany, School of Communication Management, International University in Germany, Bruchsal, The Banyan.
- Thousand Oaks : SAGE Publications, 2009.
- 178p. 24cm.
Includes bibliographical references.
NGOs on the agenda-profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change.
9788132101208 (paper back)
Non-governmental organizations. Strategic planning. Social advocacy.