TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V., 
AU  - Day, George S.
TI  - Marketing research
SN  - 0471363405 (cloth : alk. paper)
AV  - 658.83 AAK
U1  - 658.83 
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/description/wiley0310/00035933.html
UR  -  http://www.loc.gov/catdir/toc/onix05/00035933.html
ER  -