TY - BOOK AU - Rosner, Scott. AU - Shropshire, Kenneth L. TI - The business of sports SN - 9780763726218 AV - 796.0691 ROS U1 - 796.0691 PY - 2004/// CY - Sudbury, Mass. PB - Jones and Bartlett Publishers KW - Sports administration KW - United States KW - Professional sports KW - Management N1 - Includes bibliographical references and index; Ownership -- Leagues : structure and background -- Leagues : revenue sharing and self-analysis -- Accounting, taxation, and bankruptcy -- Stadiums and arenas -- Media -- Licensed products -- Labor matters : unions -- Labor matters : athlete compensation -- Individual sports -- Start-up leagues and niche sports -- Sports franchise valuation -- Olympic sports -- History and structure -- The NCAA and conference affiliation -- Member institutions -- Gender equity -- Amateurism and reform -- Diversity -- Ethics -- Future challenges ER -