TY  - BOOK
AU  - Desbordes, Michel.
TI  - Marketing and football: an international perspective 
T2  - Sports marketing series
SN  - 9780750682046
AV  - 796.332077 DES
U1  - 796.332077 
PY  - 2007///
CY  - Amsterdam ; , Boston
PB  - Butterworth-Heinemann
KW  - Soccer
KW  -  Social aspects
KW  -  Cross-cultural studies
KW  -  Marketing
N1  - Includes bibliographical references and index
ER  -