TY  - BOOK
AU  - Mullin, Bernard James.
AU  - Hardy, Stephen, 
AU  - Sutton, William Anthony, 
TI  - Sport marketing
SN  - 9780736060523
AV  - 796.0698 MUL
U1  - 796.0698 
PY  - 1993///
CY  - Champaign, IL
PB  - Human Kinetics Publishers
KW  - Sports
KW  -  Marketing
N1  - Includes bibliographical references and index
ER  -