Mullin, Bernard James. <br/><br/>
Sport marketing / 
Bernard J. Mullin, Stephen Hardy, William A. Sutton. 
 - Champaign, IL :  Human Kinetics Publishers,  c1993. 
 - xvi, 539 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780736060523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports -- Marketing.
<br/><br/><label>LC Class. No.: </label>796.0698  / MUL 
<br/><br/><label>Dewey Class. No.: </label>796.0698  / MUL [ Shelf 57 ]