TY  - BOOK
AU  - Shih, Clara Chung-wai.
TI  - The Facebook era: tapping online social networks to build better products, reach new audiences, and sell more stuff 
SN  - 9780137152223
AV  - 658.872 SHI
U1  - 658.872 
PY  - 2009///
CY  - Boston
PB  - Prentice Hall
KW  - Facebook (Electronic resource)
KW  - Business enterprises
KW  -  Computer networks
KW  - Online social networks
N1  - Includes index; The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business
ER  -