Crouch, Sunny. <br/><br/>
Marketing research for managers / 
Sunny Crouch, Matthew Housden. 
 - 3rd ed. 
 - Oxford ;   Boston, MA :  Butterworth-Heinemann,  2003. 
 - xvi, 372 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750654538 (pbk. : alk. paper) 8131211038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>658.83  / CRO 
<br/><br/><label>Dewey Class. No.: </label>658.83  / CRO [ Shelf 70 ]