Newell, Frederick,    1926- <br/><br/>
Why CRM doesn't work :  how to win by letting customers manage the relationship / 
Frederick Newell. 
 - 1st ed. 
 - Princeton, N.J. :  Bloomberg Press,  c2003. 
 - xvii, 263 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 243-254) and index. 
<br/><br/><label>ISBN: </label>9780749442415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations -- Management.
<br/><br/><label>LC Class. No.: </label>658.812  / NEW 
<br/><br/><label>Dewey Class. No.: </label>658.812  / NEW [Shelf 69 ]