Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. - 9th ed. - Mason, Ohio : Thomson/South-Western, c2005. - xxii, 697 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

0324201605 8131503096 8131503097


Marketing research.

658.83 / CHU

658.83 / CHU [ Shelf 70 ]