TY  - BOOK
AU  - Du Plessis, Erik.
TI  - The advertised mind: groundbreaking insights into how our brains respond to advertising 
SN  - 9780749445317
AV  - 659.1019 PLE
U1  - 659.1019 
PY  - 2008///
CY  - London ; , Philadelphia
PB  - Kogan Page
KW  - Advertising
KW  -  Psychological aspects
KW  -  Research
KW  - Human information processing
N1  - "First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited."; Includes bibliographical references (p. [221]-226) and index
ER  -