Du Plessis, Erik. <br/><br/>
The advertised mind :  groundbreaking insights into how our brains respond to advertising / 
Erik Du Plessis. 
 - London ;   Philadelphia :  Kogan Page,  c2008. 
 - xxiv, 232 p. :  ill. ;  24 cm. 
<br/><br/> "First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited." 
<br/><br/>Includes bibliographical references (p. [221]-226) and index. 
<br/><br/><label>ISBN: </label>9780749445317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Psychological aspects.<br/>Advertising -- Research.<br/>Human information processing -- Research.
<br/><br/><label>LC Class. No.: </label>659.1019  / PLE 
<br/><br/><label>Dewey Class. No.: </label>659.1019  / PLE [ Shelf 72 ]