TY  - BOOK
AU  - Stroud, Dick.
TI  - The 50-plus market: why the future is age neutral when it comes to marketing & branding strategies 
SN  - 9780749447786
AV  - 658.800844 STR
U1  - 658.800844 
PY  - 2005///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Marketing
N1  - "In association with OMD."; Includes index; Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
ER  -