Stroud, Dick. <br/><br/>
The 50-plus market :  why the future is age neutral when it comes to marketing & branding strategies / 
 Fifty-plus market 
Dick Stroud. 
 - London ;   Sterling, VA :  Kogan Page,  2005. 
 - xvi, 314 p. :  ill. ;  24 cm. 
<br/><br/> "In association with OMD."  Includes index. 
<br/><br/>Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future? 
<br/><br/><label>ISBN: </label>9780749447786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.800844  / STR 
<br/><br/><label>Dewey Class. No.: </label>658.800844  / STR [ Shelf 67 ]