TY - BOOK AU - Syrett, Michel. AU - Lammiman, Jean. TI - Successful innovation: How to Encourage and Shape Profitable Ideas SN - 9781861972859 AV - 658.314 SYR U1 - 658.314 PY - 2002/// CY - London PB - Economist in association with Profile Books KW - Creative ability in business N1 - At head of title: The Economist; Includes bibliographical references (p. 168-172) and index ER -