Schmidt, Marcus, 1959-

Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xiv, 613 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0273646354 (alk. paper) 9780273646358 8131715191


Marketing research -- Methodology.
Export marketing -- Research -- Methodology.

658.83 / SCH

658.83 / SCH [ Shelf 70 ]