TY  - BOOK
AU  - Shilbury, David, 
AU  - Quick, Shayne.
AU  - Westerbeek, Hans.
TI  - Strategic sport marketing
SN  - 9781865089188
AV  - 796.0698 SHI
U1  - 796.0698 
PY  - 1998///
CY  - St. Leonards, NSW
PB  - Allen & Unwin
KW  - Sports
KW  -  Marketing
KW  - Sports sponsorship
KW  -  Economic aspects
N1  - Includes bibliographical references (p. 309-311) and index
ER  -