TY  - BOOK
AU  - Kapferer, Jean-Noel.
TI  - Strategic brand management: new approaches to creating and evaluating brand equity 
SN  - 9788175541092
AV  - 658.827 KAP
U1  - 658.827 
PY  - 2000///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand name products
KW  -  Management
N1  - Includes bibliographical references (p. 309-319) and index
ER  -