Kapferer, Jean-Noel. <br/><br/>
Strategic brand management :  new approaches to creating and evaluating brand equity / 
Jean-No�el Kapferer ; [translated by Philip Gibbs]. 
 - 2nd ed. 
 - New Delhi :  Kogan Page,  2000 
 - v, 343p. :  ill. ;  25cm. 
<br/><br/>Includes bibliographical references (p. 309-319) and index. 
<br/><br/><label>ISBN: </label>9788175541092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management.
<br/><br/><label>LC Class. No.: </label>658.827  / KAP 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP [ Shelf 69 ]