Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2006. 
 - 665 p. ;  26 cm. 
<br/><br/> "SPSS integration"-- Pref. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131477323 8131709375 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>SPSS for Windows.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>658.83  / BUR 
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR [ Shelf 70 ]