Szwarc, Paul. <br/><br/>
Researching customer satisfaction & loyalty :  how to find out what people really think / 
 Researching customer satisfaction and loyalty 
Paul Szwarc. 
 - London ;   Sterling, VA :  Kogan Page,  2005. 
 - xiv, 258 p. :  ill. ;  23 cm. 
 - Market research in practice series .
<br/><br/>Includes bibliographical references (p. 247-251) and index. 
<br/><br/><label>ISBN: </label>9780749446611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer loyalty.
<br/><br/><label>LC Class. No.: </label>658.812  / SZW 
<br/><br/><label>Dewey Class. No.: </label>658.812  / SZW [ Shelf 69 ]