TY  - BOOK
AU  - Shank, Matthew D.
TI  - Sports marketing: a strategic perspective 
SN  - 9780136218715
U1  - 796.0698 
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Sports
KW  -  United States
KW  -  Marketing
KW  -  Economic aspects
N1  - Includes bibliographical references and index
ER  -