Shank, Matthew D. <br/><br/>
Sports marketing :  a strategic perspective / 
Matthew D. Shank. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1999. 
 - xxii, 553 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136218715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports -- Marketing.-- United States <br/>Sports -- Economic aspects -- United States.
<br/><br/><label>Dewey Class. No.: </label>796.0698  / SHA [ Shelf ]