TY  - BOOK
AU  - Franklin, Talcott J
TI  - Protecting the Brand: A Concise Guide to Promoting, Maintaining, and Protecting a Company's Most Valuable Asset 
SN  - 9788176499996
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Viva Books
KW  - Branding
ER  -