Franklin, Talcott J Protecting the Brand : A Concise Guide to Promoting, Maintaining, and Protecting a Company's Most Valuable Asset / Talcott J Franklin - New Delhi : Viva Books , 2005 - 144p ill. 24cm ISBN: 9788176499996 Subjects--Topical Terms: Branding Dewey Class. No.: 658.827 / FRA [ Shelf 69 ]