TY  - BOOK
AU  - Sengupta, Subroto.
TI  - Brand positioning: strategies for competitive advantage 
SN  - 0070581593
AV  - 658.827 SEN
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Branding
KW  - Brand position
ER  -