Sengupta, Subroto. <br/><br/>
Brand positioning :  strategies for competitive advantage / 
Subroto Sengupta. 
 - 2nd ed. 
 - New Delhi :  Tata McGraw-Hill,  2005. 
 - 297 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070581593 0070581592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding.<br/>Brand position.
<br/><br/><label>LC Class. No.: </label>658.827  / SEN 
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN [ Shelf 69 ]