TY  - BOOK
AU  - Wreden, Nick.
TI  - ProfitBrand: how to increase the profitability, accountability & sustainability of brands 
SN  - 9780749450946
AV  - 658.827 WRE
U1  - 658.827 
PY  - 2005///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Brand name products
KW  -  Management
KW  - Branding (Marketing)
KW  - Marketing
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references (p. [227]-233) and index
ER  -