Wreden, Nick. <br/><br/>
ProfitBrand :  how to increase the profitability, accountability & sustainability of brands / 
 Profit brand 
Nick Wreden. 
 - London ;   Sterling, VA :  Kogan Page,  c2005. 
 - vii, 210 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [227]-233) and index. 
<br/><br/><label>ISBN: </label>9780749450946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management.<br/>Branding (Marketing)<br/>Marketing.<br/>Relationship marketing.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>658.827  / WRE 
<br/><br/><label>Dewey Class. No.: </label>658.827  / WRE [ Shelf 69 ]