Lincoln, Keith.

Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. - 1st ed. - London ; Philadelphia : Kogan Page, 2008. - xiv, 297 p. : ill. ; 24 cm.

Includes index.

9780749453763 0749450274


Retail trade.
Branding (Marketing) -- Management.
Brand name products -- Management.

658.827 / LIN

658.827 / LIN [ Shelf 69 ]