Lincoln, Keith. Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. - 1st ed. - London ; Philadelphia : Kogan Page, 2008. - xiv, 297 p. : ill. ; 24 cm. Includes index. ISBN: 9780749453763 0749450274 Subjects--Topical Terms: Retail trade.Branding (Marketing) -- Management.Brand name products -- Management. LC Class. No.: 658.827 / LIN Dewey Class. No.: 658.827 / LIN [ Shelf 69 ]