TY  - BOOK
AU  - Lee, Monle.
AU  - Johnson, Carla, 
TI  - Principles of advertising: a global perspective 
SN  - 9788130904740
AV  - 659.1 LEE
U1  - 659.1 
PY  - 2005///
CY  - New York
PB  - Haworth Press
KW  - Advertising
N1  - Includes bibliographical references (p. 383-400) and index
ER  -