Lee, Monle. <br/><br/>
Principles of advertising :  a global perspective / 
Monle Lee, Carla Johnson. 
 - 2nd ed. 
 - New York :  Haworth Press,  c2005. 
 - xxi, 427 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 383-400) and index. 
<br/><br/><label>ISBN: </label>9788130904740 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>659.1  / LEE 
<br/><br/><label>Dewey Class. No.: </label>659.1  / LEE [ Shelf 72 ]