Keller, Kevin Lane. Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Kelle. - 3rd ed. - Delhi : Pearson Education, 2008. - 382 p. ; 26 cm. ISBN: 8131721155 Subjects--Topical Terms: Branding. LC Class. No.: 658.827 / KEL Dewey Class. No.: 658.827 / KEL [ Shelf 69 ]