TY  - BOOK
AU  - Gamble, Paul R.
TI  - Marketing revolution!: the radical new approach to transforming the business, the brand & the bottom line 
SN  - 0749443855
AV  - 658.8 GAM
U1  - 658.8 
PY  - 2005///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Marketing
KW  -  Management
KW  - Product management
N1  - "IBM ; CIM."; Includes bibliography references (p. 300-303) and index
ER  -