Marketing revolution! :  the radical new approach to transforming the business, the brand & the bottom line / 
Paul R. Gamble ... [et al.]. 
 - London ;   Sterling, VA :  Kogan Page,  2005. 
 - xii, 308 p. :  ill. ;  24 cm. 
<br/><br/> "IBM ; CIM." 
<br/><br/>Includes bibliography references (p. 300-303) and index. 
<br/><br/><label>ISBN: </label>0749443855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>658.8  / GAM 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GAM [ Shelf 66 ]