TY  - BOOK
AU  - Tungate, Mark, 
TI  - Media monoliths: how great media brands thrive and survive 
SN  - 9780749444037
AV  - 338.4730223 TUN
U1  - 338.4730223 
PY  - 2004///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Mass media
KW  -  Economic aspects
KW  - Brand name products
N1  - Includes bibliographical references (p. [250]-251) and index
ER  -