Tungate, Mark,    1967- <br/><br/>
Media monoliths :  how great media brands thrive and survive / 
Mark Tungate. 
 - London ;   Sterling, VA :  Kogan Page,  2004. 
 - viii, 261 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [250]-251) and index. 
<br/><br/><label>ISBN: </label>9780749444037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Economic aspects.<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>338.4730223  / TUN 
<br/><br/><label>Dewey Class. No.: </label>338.4730223  / TUN [ Shelf 27 ]