TY  - BOOK
AU  - Groucutt, Jon.
AU  - Leadley, Peter, 
AU  - Forsyth, Patrick.
TI  - Marketing: essential principles, new realities 
SN  - 9788175542860
AV  - 658.8 GRO
U1  - 658.8 
PY  - 2004///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Marketing
N1  - Includes bibliographical references (p. [521]-530) and index
ER  -