TY  - BOOK
AU  - Aaker, David A.
AU  - Biel, Alexander L.
TI  - Brand equity & advertising: advertising's role in building strong brands 
SN  - 0805812830 (alk. paper)
AV  - 658.827 AAK
U1  - 658.827 
PY  - 1993///
CY  - Hillsdale, N.J.
PB  - Lawrence Erlbaum Associates
KW  - Brand name products
KW  -  Valuation
KW  -  Congresses
KW  - Advertising
KW  -  Brand name products
N1  - Includes bibliographical references and indexes
UR  -  http://www.loc.gov/catdir/enhancements/fy0742/92040963-d.html
ER  -