Brand equity & advertising :  advertising's role in building strong brands / 
 Brand equity and advertising 
edited by David A. Aaker, Alexander L. Biel. 
 - Hillsdale, N.J. :  Lawrence Erlbaum Associates,  1993. 
 - x, 380 p. :  ill. ;  23 cm. 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0805812830 (alk. paper) 0805812849 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Valuation -- Congresses.<br/>Advertising -- Brand name products -- Congresses.
<br/><br/><label>LC Class. No.: </label>658.827  / AAK 
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK [ Shelf 69 ]